Privacy Policy
A legal disclaimer
Privacy Policy
Shelen Rie ("we", "us", "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit shelenrie.com (the "Site") or make a purchase from us.
We are a UK-based, independent jewellery brand and act as the data controller for the personal information described below.
1. Who We Are
Shelen Rie is a small, independent handmade jewellery business based in the UK.
Contact: hello@shelenrie.com
2. Information We Collect
We collect information in the following ways:
Information you give us directly, such as when you:
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Place an order (name, delivery address, billing address, email, phone number)
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Contact us via a form, email, or social media DM (name, email, message content)
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Sign up to our mailing list (email address, and name if provided)
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Leave a review or comment on the Site
Information collected automatically, such as when you browse the Site:
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IP address, browser type, device type
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Pages viewed, time spent on the Site, and referring website
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Cookies and similar tracking technologies (see Section 6)
We do not collect or store your full payment card details. Payments are processed securely by our payment providers (see Section 4).
3. How We Use Your Information
We use your personal information to:
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Process, pack, and deliver your order
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Communicate with you about your order (confirmations, shipping updates, queries)
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Respond to enquiries and customer service requests
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Send marketing emails, but only if you have opted in (you can unsubscribe at any time)
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Improve the Site, our products, and your shopping experience
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Meet our legal obligations, such as tax and accounting record-keeping
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Prevent fraud and keep the Site secure
Our legal basis for processing your data is one or more of the following: performance of a contract (fulfilling your order), your consent (marketing emails, non-essential cookies), our legitimate business interests (improving our services, preventing fraud), and compliance with legal obligations.
4. Sharing Your Information
We share personal information only where necessary, with:
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Wix.com, our website hosting and e-commerce platform, which processes data on our behalf to operate the Site and store
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Payment processors (e.g. PayPal, Stripe, or other providers used at checkout), to process payments securely
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Delivery couriers (e.g. Royal Mail and international courier partners), to fulfil and deliver your order — this may include sharing your name, address, and contact details, and, for international shipments, information required for customs and IOSS compliance
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Etsy, if you place an order with us through our Etsy shop rather than directly on shelenrie.com, in which case Etsy's own privacy policy also applies to that transaction
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Email marketing providers, if you have opted in to our mailing list
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Law enforcement or regulatory bodies, where required by law
We do not sell your personal information to third parties.
5. International Transfers
Some of the third parties listed above (such as Wix) may store or process data outside the UK/EEA. Where this happens, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or equivalent protections required under UK GDPR.
6. Cookies
Our Site uses cookies and similar technologies to:
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Keep the Site running properly (essential cookies)
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Understand how visitors use the Site (analytics cookies)
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Remember your preferences and shopping basket
You can control or disable cookies through your browser settings, though some parts of the Site may not function properly if you do. Where required, we will ask for your consent to non-essential cookies via a cookie banner.
7. Data Retention
We keep your personal information only as long as necessary for the purposes set out in this policy — for example, order and transaction records are typically kept for as long as required by UK tax law (currently 6 years). Marketing data is kept until you unsubscribe or ask us to delete it.
8. Your Rights
Under UK GDPR, you have the right to:
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Access the personal information we hold about you
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Ask us to correct inaccurate information
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Ask us to delete your information ("right to be forgotten"), subject to legal exceptions
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Object to or restrict certain processing
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Withdraw consent at any time (e.g. unsubscribe from marketing emails)
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Request a copy of your data in a portable format
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Complain to the UK Information Commissioner's Office (ICO) at ico.org.uk if you believe your data has been mishandled
To exercise any of these rights, contact us at hello@shelenrie.com.
9. Children's Privacy
Our Site and products are not directed at children, and we do not knowingly collect personal information from anyone under 16.
10. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal reasons. The "Last updated" date at the top of this page will indicate when it was last revised.
11. Contact Us
If you have any questions about this Privacy Policy or how we handle your data, please contact us at: hello@shelenrie.com